I look for three things in a project: 1) Compelling work; 2) fun client; 3) astronomical fees. However, to have a successful project, I really only need two out of three. For example, I’ll do great work with fun people for nothing and still feel rewarded. Or, I’ll do great work for a mean, stupid client for outrageous money. Or, I’ll do boring work with somebody I like a lot for more money than one can imagine. Anytime I’m faced with only one of the three it’s time to rethink the relationship. Actually, it’s time to move on.

- Lowell Williams